Braskem’s GP of recycling collects more than 13.5 tons of plastic residues
Proving that small gestures can be transformed into great acts, Braskem’s GP of Recycling Campaign succeeded in its goal of encouraging São Paulo citizens to dispose of their plastic waste at special collection points.
Conducted from November 4 to 28 in five parks located in different regions of the city, and in Interlagos Speedway during the three-day-long Brazilian leg of the Formula 1 championship, the campaign collected a total of 13.5 tons of plastic waste.
In return for this positive gesture of citizenship and respect for the environment, the city of São Paulo will receive 500 items of urban furniture, including benches, flowerbeds and garbage cans. Plásticos Suzuki will be responsible for manufacturing the recycled plastic benches that will be donated by Braskem to the São Paulo Municipal Government on the city’s anniversary, on January 25.
A partnership between Braskem, São Paulo Municipal Government and Plastivida, the campaign also involved five cooperatives, which sorted the collected material and weighed the plastic waste: Cooperativa da Capela do Socorro, Corpore Centro, União de Itaquera, Central do Tietê and Coperviva Bem, each of which was responsible for the garbage collected in their respective region. Coopercaps, another cooperative, was responsible for collecting the waste disposed of at the Interlagos Formula 1 track.
Formula 1 GP - Braskem’s GP of Recycling campaign, featuring Emerson Fittipaldi as spokesperson, received widespread publicity during the Brazilian leg of the Formula 1 championship, held at Interlagos on November 5, 6 and 7, during which Braskem and Plásticos Suzuki demonstrated a mini recycling plant. According to João Gomes, Braskem’s marketing officer, "It was a fun way of showing how items of furniture can be made from recycled plastic."
Twelve tons of plastic waste were collected at the track alone. "The combined results of the Interlagos and the park operations exceeded our expectations. In addition to collecting 43% more plastic waste than we had anticipated, the campaign had an impact on a significant number of people, which pleased us enormously," Gomes concluded.